Not surprisingly, the professional network LinkedIn is also high on the list of best B2B lead generation strategies.
According to Zuza Witulska, a growth hacker at software development company Netguru, Linkedin lead generation ads give
users very specific targeting criteria.
“This gives our ads the chance to reach C-level decision-makers from companies of our interest, as well as potential leads,” she said.
One of Netguru’s best-performing lead generation campaigns on the network targeted fintech companies with an ebook.
“We were iterating on the ad copy [both visual and messaging] to figure out which version resonates best with the fintech community and adjust the budget accordingly,” Witulska said. “Long story short, not only did we generate more than 240 high-quality contacts … but also the lead acquisition cost was 78% lower than in other lead gen campaigns.”
Choudhary agreed LinkedIn Ads can generate high-intent leads.
